Your merchant account with us comes with a unique and rare feature to help you grow your business. We recognize that creating effective marketing campaigns can be costly. Rather than paying an arm and a leg for big data, you can turn your merchant account into a powerful consumer analytics tool to help you create more impactful marketing campaigns. Signature’s proprietary process transforms your credit card transactional data into demographic, geographic, psychographic, and economic attributes used to identify and understand your customers. Our easy-to-use tools and turnkey marketing solutions help you attract new customers who share the same attributes as your top customers and track the results of your campaigns and business decisions. This tool is readily available to you at no additional cost. To learn how to access your customer analytics, talk to our Customer Service representatives at 800.631.3072. BUSINESS ANALYTICS